About me
As founder of Element, I led one of world’s largest and most iconic skateboard companies for 25+ years. During my tenure as CEO and President, I sold the business, propelling it into a leading brand within a $1.5B+ action sports portfolio.
I’ve co-founded, co-owned, and served as a board member, CEO, President, and Creative Director of multiple public, private, and nonprofit organizations. I have also sold several of my businesses in both the private and public sectors.
In 2021, my wife and I started our 'give-back' skateboard business, successfully licensing it to a publicly traded company (800+MM), and distributing our products globally.
I am an artist, consultant, speaker, and presently CEO of USA Skateboarding, our country’s first non-profit that nurtures skateboarders’ journeys to the Olympic Games and beyond.
I am self-made, achieving success through grit, determination, skill, and dreaming big with a strategic plan. I've endured and flourished through highs and lows, bearing significant responsibilities while struggling with stress, anxiety, and the pros and cons of the corporate world.
My greatest achievement thus far is finding my why and 21 years of marriage, and parenting.
These unique experiences have taught me the importance of wealth, health, family, and purpose. My mission is to share my learnings to teach, inspire, and make a positive impact in the world.
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Highlights:
• TED Talk
• Orange County Entrepreneur of the Year
• Recruited the most winningest skateboarding athletes
• Designed and opened stores around the world (US, EU, AU, UAE, JPN)
• Products available in 10,000+ retailers and 100+ countries
• Created iconic and top selling art, product, & innovation in action sports
• Produced, distributed, and creative directed over 100+ action sports videos
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Things I can advise on:
✓ Launching and scaling successful businesses
✓ Sustaining a top position in the market
✓ Branding, product, and design from A to Z
✓ Discovering and surrounding yourself with the best talent
✓ Specialty and mass-market retail
✓ Fostering a authentic, relevant, and innovative brand culture
✓ Media/video directing and producing
✓ Brand collaborations
✓ Selling your business
✓ Thriving in radical change
✓ Being a founder
✓ Business Therapy
✓ Life