Jon McDaniel
Jon McDaniel

🍷YOUR Wine, travel, hospitality expert! CEO of Second City Soil. $650M in sales. SOMM of the Year.🍾

About me
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🍷 Food & Wine Sommelier of the Year. Twice-knighted in Italy. Named a “Wine Wunderkind” by Wine Enthusiast. I’ve spent the last 20+ years helping people and businesses unlock the full potential of wine and empowering their passion and thirst for more! Building brands, growing sales, crafting unforgettable experiences, or simply deepening appreciation for the world’s greatest beverage. Featured in Forbes, Wine Spectator, and beyond. I’ve served as Professor of Hospitality at Roosevelt University in Chicago and frequent lecturer at Harvard, Stanford, and major corporate events and conferences. With over $650M in beverage sales, 15+ restaurant openings, and 100+ award-winning wine lists under my belt, I’ve worked across every corner of the industry: retail, restaurants, importing, marketing, and education. I’ve also created more than 5,000 wine marketing campaigns and traveled extensively to every major wine region in the world. 🥂 Things I can help with: * Wine brand building & launch strategy * DTC & email marketing that sells * Wine list & beverage program design * Private & corporate tastings (virtual or live) * Wine education & career coaching * Expert wine travel planning * Wine selection for events & celebrations * Brand storytelling & premium positioning Whether you're building a business, planning a once-in-a-lifetime adventure, or looking to deepen your wine knowledge—I’d love to help. Let’s create something unforgettable together.

What to expect

15 minute session

  • - ask 3+ wine or business questions
  • - tips to grow your wine brand
  • - how to choose the perfect wine
  • - wine travel advice from a pro
  • - beverage + hospitality career mentorship

How it works

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Book or subscribe

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Virtual consultation

Join the video call or chat, ask questions, and get expert advice

Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.

Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$50 • Session