About me
My journey into the digital marketing realm started in 2014 with a captivating Food&Wine business. For five enriching years, I wore many hats – promoting our e-commerce site, dabbling in Google Ads, Facebook Ads, and even churning out content for our blog. That foundation set the stage for my next big step.
In 2020, I ventured into Ladder Digital one of the top US Growth Marketing Agencies. Here, with a mix of passion and grit, I managed some substantial Google Ads accounts, learning to employ advanced techniques and experimenting with some cutting-edge campaign strategies.
After that, I became the pioneering Head of Marketing for Hirebook, an innovative B2B SaaS startup. It wasn’t just about ads; I shaped content strategies, executed webinars, and dipped my toes into the vast ocean of email marketing.
In April 2021, I collaborated with CIENCE Technologies, a vanguard in B2B Lead Generation Services in the U.S. Starting off with Google Ads account management, I propelled the budget fivefold. A year later, in March 2022, my role evolved to Paid Marketing Manager, granting me oversight of all paid advertising avenues for CIENCE’s vast clientele, a massive 100+ in number. This period fortified my expertise in programmatic ads tailored for B2B entities.
As of now, drawing from my accumulated knowledge, I have embarked on a freelance journey, specializing in SEM strategies for diverse sectors including B2B, SaaS, e-commerce, and startups. My deep-rooted understanding of tools like Google Ads, Bing Ads, and Linkedin Ads, fused with my strategic insights, positions me uniquely to offer holistic digital approaches that drive tangible results. Moreover, my workshops and training sessions are tailored to empower my clients to thrive in the ever-shifting digital landscape.