Jules Reyes
Jules Reyes

Matcha Category Strategist + Educator · CPG Founder · Founding Team, Jade Leaf Matcha (Exited)

About me

I’ve helped build the U.S. matcha category from the ground up, from creating early consumer communities and helping scale one of America’s largest matcha brands to developing the education, systems, and standards helping matcha mature into a true specialty beverage category. I’ve spent more than a decade working across the matcha industry, building communities, scaling brands, educating consumers and operators, and now building companies of my own. In 2015, I started one of the earliest matcha communities on social media, later co-hosted the first U.S. matcha festivals, and joined the founding team of Jade Leaf Matcha, the #1-selling matcha brand in the U.S. at the time.l, where I helped build and scale the brand through its multimillion-dollar acquisition. I’ve since advised matcha brands in both the U.S. and Japan. Today, I’m co-founder of Kissako Matcha and Mindful Drops and founder of Matcha Program, where I help cafe operators build better matcha programs. Things I can advise on: ✔️ Matcha + specialty beverage strategy ✔️ Product feedback + positioning ✔️ Brand messaging + differentiation ✔️ Launch + go-to-market strategy ✔️ Consumer insights + category trends ✔️ CPG marketing + community building ✔️ Cafe + pop-up matcha programs ✔️ Career pathways + opportunities in matcha

What to expect

15 minute session

  • - Apply matcha expertise to your idea
  • - Get feedback on your product or idea
  • - Tap into 10+ years of matcha + CPG
  • - Navigate your path into matcha
  • - Get a cross-category perspective

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Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

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$375 • Session