About me
Brand Guru & Expert. Helped name Amazon, the iPod, Mr. Cooper, byte, and other well-known brands and products.
Led brand strategy, vision, and narrative development for adidas Originals, vitaminwater, smartwater, Revolve, FWRD, PopChips, Pinkberry, Intuit, Wilson, DC Entertainment, Crate and Barrel, Viking Cruises, PepsiCo, and American Express.
Founder, Angry Gods®. Former CEO, Phenomenon. Former Chief Strategy Officer, DDB. Former President, Digitas.
I combine strategic insight, storytelling, technology and cultural context to create growth and opportunity for brands at all stages. I guide them towards better ways to create, communicate, grow and dominate.
Things I can advise on:
- brand positioning and strategy
- naming and brand architecture
- storytelling & creative strategy
- how to differentiate your brand
- driving brand love, not just brand use
- & more
I love helping others, especially entrepreneurs. I can’t wait to help you on your business journey!