Hi, I’m Lauren O’Connell, a beauty editor, founder, content creator, and public speaker with over a decade of experience in the beauty industry.
I currently serve as the Beauty Editor of Cosmopolitan Middle East, where I cover skincare, makeup, aesthetics, wellness, celebrity beauty, and emerging trends across the global and Middle Eastern beauty markets.
Having lived in Dubai for over 15 years, I’ve developed extensive knowledge of the UAE and Middle Eastern beauty landscape, including consumer behavior, influencer culture, media strategy, product positioning, and what it takes for beauty brands to successfully connect with audiences in the region.
I’m also the founder of 3 of Cups, a spiritual-meets-science beauty brand rooted in skincare, ritual, and resilience.
Beyond beauty, I’m passionate about conversations surrounding confidence, aging well, personal branding, content creation, rebuilding after adversity, and navigating life after breast cancer. My work blends editorial expertise, industry insight, media training, and real-world experience both in front of and behind the camera.