About me
Founders, CEOs and revenue leaders typically come to me at moments of growth, complexity of transition - when the next set of decisions will meaningfully shape the business.
Over the past 25+ year, I’ve led marketing, growth and transformation efforts for some of the most recognizable brands, including Walgreens, Calvin Klein, Starbucks, Ulta Beauty, Target and Best Buy; while also advising earlier-stage companies navigating their first true inflection point.
What differentiates my experience is stage fluency. I’ve operated in Series A environments, where focus, speed, and clarity matter most, and inside Fortune 50 organizations, where scale, governance and organizational complexity are the challenge. That range has given me strong pattern recognition around what actually needs to change - and when.
Where I can help -
• Clarify brand and product strategy—including positioning, narrative, portfolio architecture, and how product design, packaging, and visual identity reinforce value and differentiation
• Pressure-test go-to-market strategy across B2C, B2B, or hybrid models, ensuring brand, demand, and revenue systems are aligned
• Evaluate whether and how to enter new verticals or customer segments, with a clear point of view on focus, sequencing, and trade-offs
• Design marketing organizations and capabilities for the next stage of growth—not just current needs
• Make high-stakes decisions with imperfect information, balancing speed, clarity, and long-term brand equity
I often work with companies as a fractional CMO or senior advisor, partnering closely during periods of acceleration, reset or transformation.
Alongside my advisory work, I also mentor and coach senior leaders on navigating career inflection points, executive presence and leadership at scale. Many of these conversations emerge naturally from operating and advisory engagements.
Named Business Insider CMO to Watch and 3x Brand Innovators Top 100 Women in Marketing.
Previously VP of Marketing Starbucks, Ulta Beauty & Target.
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Things I can advise on:
✔️ Brand strategy and positioning
✔️ B2C and B2B Go-to-market strategies
✔️ Omni channel and full funnel marketing
✔️ Marketing KPIs and ROI
✔️ Loyalty programs, CRM and Personalization
✔️ Martech and digital investments
✔️ Data governance and monetization
✔️ Build and scale marketing teams for different periods of growth
✔️ Enterprise transformation
✔️ Change management
✔️ Managing people / creating high functioning team
✔️ Career coaching and mentoring
✔️ Board service
✔️ & more
I am very passionate about sharing all of my learnings with others on similar journeys. Excited to connect!