Matthew Emery
Matthew Emery

Founder & Principle Product Manager at Turbine | 130+ F2P games, 100+ studios, 750+ A/B tests | Helping game teams Turbocharge LTV and reduce CPI

About me

I help game product leaders make numbers go up, fast. Today’s F2P game teams face two main challenges: 1. Struggling to scale profitable user acquisition (LTV > CPI) 2. Predicting which product & marketing efforts will best solve #1 In my work with over 100 F2P clients, I’ve faced these problems many times… Today, I help clients achieve an average 80% LTV improvement in 4-6 months. This is the result of a unique process, developed and refined over 7 years, that is comprehensive, aggressive and surgical. Here’s how it works: 1️⃣ Business audit: Conduct a 30-factor audit of your product, marketing, analytics, and tech stack. 2️⃣ Data-driven, 80/20 prioritization: Surface the 10 highest-ROI opportunities for your game. 3️⃣ Rapid execution: Collaborate with your team to execute and measure at startup speed. 4️⃣ Continuous iteration: Celebrate wins, then repeat the process until your team is ready to take over. We use data from 750+ experiments and 100+ client engagements to inform the above. No guesswork here. You will focus 100% resources on the best bets; the maximum-ROI, 80/20 initiatives 🎯 Most importantly, the results: 📌 9X ARPDAU: "Turbine strapped a rocket to our game's revenue efforts!” - Jon Bishop, Outright 📌 9X ROAS: "They go above and beyond … and feel much more like actual members of the team than ‘consultants.’” - Karl Mick, Mogul 📌 3.7X ARPDAU: “We’ve worked with a number of monetization experts, but none of them have had the unique combination of theoretical and practical tools that Matt has demonstrated.” - Charley Price, CEO Hidden Variable 📌 3.6X ROAS: “Turbine joined us to help with monetization and user acquisition and had immediate impact.” - Dave Simard, CEO Dandio 📌 2.9X ARPDAU: “Turbine is very thorough and always has good data to back up their ideas” - Sean Wilson, GM, 704 Games 📌 2.1X ARPDAU: “We needed experienced PM firepower to identify, design and fast-track critical monetization and retention work.” - Daniel Armstrong, GM Playside 📌 2X ARPDAU: "We loved their rigor which helped us transition to a rapid, experiment-driven dev approach.” - Michael Martinez, CEO Funcraft 📌+38% IAP ARPDAU on Wordscapes: "Can’t recommend Matt highly enough!" - Carol Miu, Peoplefun


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