About me
Former Head of Conversion at Tuft & Needle, scaled from $10M to $200M fully bootstrapped. Early employee to exit/merge with a mid-cap company valued at 3 Billion.
25 years performance marketing experience. Focus on disruptor brands from start-up to recognizable. Generated $1B+ in online revenue in over 100 verticals. Growth expert across DTC and Digital products.
Founded and exited Rebel Street, a DTC fractional CMO practice with 68% YoY growth. Leading brands you definitely know. Client range: $10M - $300M.
Those are the formal highlights, now let me talk to you directly. This is supposed to be a bio all about me, but really my POV is all about you. I don’t do corporate fluff, agency speak, or copy-paste playbooks. I help founders and marketing leads solve real problems, unlock what’s next, and scale what’s working—without being a sellout.
I don’t pitch fantasy. I FIX. The holes, your blindspots, broken tactics, dead messaging, bloated CAC, and lazy strategy. I’m about clarity, authenticity, and getting you results.
I can advise and provide value at any stage:
✔️ Profit-Driven Problem Solving — Unlock profitable solutions to your toughest marketing challenges
✔️ Scaling Strategy for Startups — Grow DTC brands from $5M to $300M+ with proven, sustainable systems
✔️ Conversion-Centric Customer Journeys — Architect seamless paths that turn clicks into loyal customers
✔️ CAC Control through CRO — Slash customer acquisition costs with laser-focused optimization
✔️ Messaging that Moves Markets — Craft persuasive value propositions that resonate and convert
✔️ Audience Alignment & Activation — Identify, attract, and deeply connect with your ideal customer
✔️ Packaging, Positioning & Perception — Design product and brand stories that demand attention
✔️ Content with Commercial Clout — Create value-led content that engages, nurtures, and drives action
✔️ Tracking, Testing & Tuning — Measure what matters, experiment relentlessly, iterate intelligently
✔️ Retention, Relationships & Remarkability — Build brand love and loyalty that compounds over time
✔️ Team Building & Talent Bench Strength — Structure and scale exceptional growth teams that deliver
✔️ Building Systems, Automation, AI and more..
I’m not a coach. Not an agency. Not here to impress your investors or your board. I’m who you call when your marketing is suffering and no one’s telling you the truth—when you’re bleeding CAC, coasting on founder-led growth, or burning cash on “strategy” that doesn’t sell.
If your brand is ready to grow but not ready to sell its soul, book a call. I’ll help you uncover what’s missing and provide guidance on what to do next. You’ll get clarity, no-BS insights, and help that actually works.