Matthew Heinzel
Matthew HeinzelVerified

Former Head of Conversion at Tuft & Needle. $1B in revenue generated online in over 100 verticals.

About me
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Former Head of Conversion at Tuft & Needle, scaled from $10M to $200M fully bootstrapped. Early employee to exit/merge with a mid-cap company valued at 3 Billion. 25 years performance marketing experience. Focus on disruptor brands from start-up to recognizable. Generated $1B+ in online revenue in over 100 verticals. Growth expert across DTC and Digital products. Founded and exited Rebel Street, a DTC fractional CMO practice with 68% YoY growth. Leading brands you definitely know. Client range: $10M - $300M. Those are the formal highlights, now let me talk to you directly. This is supposed to be a bio all about me, but really my POV is all about you. I don’t do corporate fluff, agency speak, or copy-paste playbooks. I help founders and marketing leads solve real problems, unlock what’s next, and scale what’s working—without being a sellout. I don’t pitch fantasy. I FIX. The holes, your blindspots, broken tactics, dead messaging, bloated CAC, and lazy strategy. I’m about clarity, authenticity, and getting you results. I can advise and provide value at any stage: ✔️ Profit-Driven Problem Solving — Unlock profitable solutions to your toughest marketing challenges ✔️ Scaling Strategy for Startups — Grow DTC brands from $5M to $300M+ with proven, sustainable systems ✔️ Conversion-Centric Customer Journeys — Architect seamless paths that turn clicks into loyal customers ✔️ CAC Control through CRO — Slash customer acquisition costs with laser-focused optimization ✔️ Messaging that Moves Markets — Craft persuasive value propositions that resonate and convert ✔️ Audience Alignment & Activation — Identify, attract, and deeply connect with your ideal customer ✔️ Packaging, Positioning & Perception — Design product and brand stories that demand attention ✔️ Content with Commercial Clout — Create value-led content that engages, nurtures, and drives action ✔️ Tracking, Testing & Tuning — Measure what matters, experiment relentlessly, iterate intelligently ✔️ Retention, Relationships & Remarkability — Build brand love and loyalty that compounds over time ✔️ Team Building & Talent Bench Strength — Structure and scale exceptional growth teams that deliver ✔️ Building Systems, Automation, AI and more.. I’m not a coach. Not an agency. Not here to impress your investors or your board. I’m who you call when your marketing is suffering and no one’s telling you the truth—when you’re bleeding CAC, coasting on founder-led growth, or burning cash on “strategy” that doesn’t sell. If your brand is ready to grow but not ready to sell its soul, book a call. I’ll help you uncover what’s missing and provide guidance on what to do next. You’ll get clarity, no-BS insights, and help that actually works.

What to expect

15 minute session

  • - ask three or more questions
  • - tips on how to make marketing successful
  • - advice on business direction and plan
  • - share creative for critique and feedback

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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.

Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$225 • Session