Nicole Siobal
Nicole Siobal

Entrepreneur, 3x Founder, Founder & CEO of Hospitably

About me

Founder & CEO of Hospitably, a strategic growth and business advisory working with founders and leadership teams building premium, consumer-facing brands. I bring over 20 years of experience across startups and scaled companies, including building my own venture and navigating fundraising, business development, market entry, and expansion firsthand. I was part of the early wave of female founders in New York City’s first fashion tech era, building and scaling a technology company before there was a clear playbook or ecosystem of support. That experience shaped how I think about positioning, resilience, and entering markets without obvious demand or precedent. In parallel, I built deep corporate experience working with global firms such as Weber Shandwick and advising large, complex organizations. This gave me a strong understanding of how brands, capital, and decision-making operate at scale, and how founder-led companies need to evolve as they grow. Today, I advise founders at inflection points on business model design, investor positioning, go-to-market and market entry strategy, partnerships, and growth systems tied to revenue and long-term viability, not tactics. My work spans hospitality, wellness, real estate, and consumer brands across the US, Europe, and LATAM. I work best with founders who already have traction and are making high-stakes decisions about entering new markets, raising capital, or recalibrating their growth path. I work bilingually in English and Spanish, supporting founders navigating cross-border expansion, investor conversations, and partnerships across the US, Europe, and LATAM. ⸻ Things I Can Advise On • Business model design and strategic clarity • Brand development and brand positioning at company and founder level • Brand and growth strategy aligned with revenue and long-term scale • High-level marketing strategy and growth systems (not execution) • Go-to-market and market entry strategy • Entering the U.S. market, including positioning, partnerships, and early traction strategy • Fundraising preparation and investor narrative • Business development and strategic partnerships • Leveraging founder networks and relationship capital for growth, capital, and expansion • Evaluating growth paths, tradeoffs, and scaling decisions • Founder-level decision making during pivots, expansion, or recalibration


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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

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Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$250 • Session