Ori Winokur
Ori Winokur

Standing On The Intersection Of Music & Tech

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With a keen ear for talent, a discerning eye for style, and a profound understanding of the music industry from production to distribution, Ori is a true visionary leader with a track record of getting things done. His expertise uniquely combines innovative product and technology know-how, coupled with sharp business and strategy acumen. His deep knowledge of music copyrights and licensing sets him apart as an unmatched expert in the intersection of music and technology. In his current role as Head of Music & Sounds at Artlist, Ori skillfully leads a team of over 50 professionals and a roster of thousands of artists worldwide. His responsibilities encompass the management of the company's audio catalogs and music operations, the development of music business initiatives, and the oversight of every music-related product feature. Ori embarked on his journey with Artlist in 2019, contributing significantly during the company's nascent stage. Notably, he established the Artlist Original music production house, which has evolved into one of the world's foremost music production entities, producing a staggering 2,000 tracks annually in collaboration with a global network of talented artists and producers. Simultaneously, Ori undertook the initiation and development of a digital distribution and rights management operation for Artlist. This strategic move has become a potent business driver, generating millions in revenue for both the company and its cherished community of artists. Prior to joining Artlist, Ori's remarkable career encompassed over two decades of multifaceted experiences within the music industry. He excelled in writing, composing, producing, engineering, managing tours, and negotiating record deals. Of significant note is his prolific record production career, where he catapulted some of Israel's most successful acts onto the international stage, achieving global recognition for artists like Asaf Avidan, Lola Marsh, and many others.


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