Rachyl Neidecker
Rachyl Neidecker

COO at Longplay Brands

About me
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Rachyl Neidecker is the COO & partner at Longplay, a full-service retention & lifecycle marketing agency for DTC e-commerce brands. She has helped scale Longplay to a globally remote team of 25+ and develop a sustainable product & service model with a profitability and scalability significantly above industry standards. Featured in Fortune Magazine for her expertise in high-level operations, specifically the COO role, Rachyl has a unique ability to rapidly diagnose systemic issues, increase profit margins and most importantly develop a healthy company culture for growth. Rachyl has served as the COO & Head of Operations across several companies in multiple industries and has also served as the Director of Operations for the COO Alliance, the first executive group specializing in training COOs. Having experience in a wide variety of industries, from non-profit organizations such as Make-A-Wish, to services and e-commerce - Rachyl is skilled in identifying organization challenges and developing solutions that drive results. Specializing in service-based and e-commerce companies, she is a strategic thinker with a seasoned past of working with brands to build long lasting relationships and trust. Since then, she has consulted for companies ranging from $10M to $100M+ in revenue and served as the COO and interim CEO of an 8-figure e-commerce brand where she built an agile plan for navigating through shipping delays, fulfillment backlogs and ad platform changes to allow the company to thrive during COVID. In her free time she volunteers for Phoenix Hustle, a non-profit helping underfunded and minority-owned businesses to get the executive support they need to grow their businesses. Here she functions as a mentor and has helped develop training plans to support founders in navigating the process of scaling businesses.


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