Rob Law
Rob Law

Founder of Trunki | Consumer product designer & brand-building entrepreneur helping founders launch and scale bold ideas

About me
LinkedIn

I'm Rob Law MBE, a British entrepreneur best known as the founder of Trunki, the award-winning ride-on suitcase brand that sold over 5 million units in 100+ countries. I’ve spent more than 20 years designing, manufacturing, and scaling physical products, from a student sketchpad to a globally recognised brand. Along the way, I’ve navigated the highs and lows of entrepreneurship: from Dragons’ Den rejection to international success, battling IP theft, acquiring a factory, and building a vertically integrated supply chain. I now dedicate my time to helping other founders turn bold product ideas into successful businesses. In recognition of my work, I was awarded an MBE by Her Majesty The Queen for Services to Business, received two honorary doctorates, and won SME of the Year at the National Business Awards in London. Areas I can help with: * Consumer product development – From concept to shelf * Manufacturing & supply chain – Especially UK & Asia production * Brand building & storytelling – Creating emotional connections * Go-to-market strategy – Especially Amazon, retail, and D2C * IP & design protection – Real-world experience of defending a brand * Raising investment & pitching – From angels to private equity * Mentoring founders through scale, setbacks & exits Whether you’re launching your first product or scaling up, I bring real-world insight, practical strategies, and honest guidance on what it truly takes to succeed.


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