Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!
Roda Ward Carter
Founder and Partner, Carter-Health Disposables
About me
Roda is an award winning, serial entrepreneur and startup expert! From a gadget to launching custom formulated cosmetics brand, to developing a medical supplies company serving major healthcare systems, to her latest endeavor a mobile app in the pet space, her companies have generated over $35 million in revenue, earned national and international recognition and won numerous business awards. She enjoys helping others on the steps to bring a business idea to life and on to scale. Roda is well equipped with a Rollins MBA, Dartmouth Certificate in Building a High Performing Business, Fashion Design degree from FIT and Connecticut Institute of Hair Design cosmetology degree and has continued education through business incubator programs and advisors. Roda has a keen ability to devise strategies, share invaluable insights, tap into a network of resources, and offers decades of firsthand experience including successes and failures to advise anyone who has a good idea and the guts to go after it. Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Outstanding background managing multiple products across diverse industries from ideation to market launch monetization and profitability. Skills • Business Development • Negotiation • Client Engagement • Sales / Revenue Generation • Strong interpersonal skills Experience Startup Founder 04/2022 to Current Pet Nabor, Inc. Winter Park, FL • Developed business plan to prepare to build and launch the mobile app. • Conducted market research and identified target customer segments. • Managed the creation brand concept. • Analyzed industry trends to assess current competitive landscape has begun to work on proof of concept. • Provided direction and oversight on the app development project from concept to completion of V1. President and CEO 03/2009 to 12/2022 Carter-Health Disposables, LLC Orlando, FL • Oversaw research in a highly regulated market, governed by state boards of pharmacy to uncover problem and created a solution, managed US and overseas product development, importing logistics, and supply chain management to introduce a new product line that aids in compliance in cleanroom activities in acute care hospital systems. • Leveraged USP 797 regulation to shape solutions and approaches by designing the "Pre-Pak Kit". • Lead and collaborated with team to develop policies and procedures for efficient order processes, sales tracings and customer service. • With $140K in start-up capital, increased sales from zero to the first million in annual revenue in under 4 years. • Analyzed financial statements and forecasts to report to the board. • In 2020 drove revenue up by 500% by cultivating successful client relations reaching $10M in sales with an EBIDA of $5.5M. Vice President 01/2007 to 02/2009 Carter-Health, LLC. Orlando, FL • Designed the brand and created effective communication strategies and marketing materials. • Negotiated contracts with medical supplies wholesale distributors that resulted in 150% sales growth. • Organized corporate events and marketing campaigns. • Built solid industry partnerships that became the foundation for launching Carter-Health Disposables. Startup Founder 05/1999 to 02/2006 Universal Colors Cosmetics, Inc. Orlando, FL • Developed formulas, packaging and business plan to launch startup venture. • Negotiated contracts with suppliers, created website, marketed through magazine ads and editorials. • Product line earned Dermatologist Recommendation, was used by celebrities, sold by direct sales reps and retailed in Douglas Cosmetics store, Amazon and Shop At Home Network. Education and Training MBA: Management 04/2012, Rollins College, Crummer School of Business Winter Park, FL Associate of Arts: Liberal Arts and General Studies 05/1998, Valencia College Orlando, FL Associate of Science: Fashion Design 01/1998, Fashion Institute of Technology New York, NY Cosmetology degree: 05/1994, Connecticut Institute of Hair Design, East Hartford, CT Activities and Honors City of Winter Park Economic Development Advisory Board, Member (currently serving - June 2025) West Winter Park Neighbors, Inc., Chair (currently serving- May 2025) Rotary Club of Orlando, Chair, Swings for Charity (2023 – 2024) raised $25,000 National MBE of the Year by MBDA/MED Week (US Dept of Commerce) 2020) CHD | Orlando MBDA Business Center's Client of the Year: https://www.youtube.com/watch?v=R_YY2tgWD9M Onyx Award: Women on The Move (2018) Featured in Orlando Business Journal article: https://www.bizjournals.com/orlando/news/2018/02/20/celebrating-blackhistory-month-how-her-mom-and-a.html Orlando Business Journal’s Fast 50 Award (2017) MBE Supplier of the Year nomination by the FSMSDC (2016) and event Co-Host of Annual Gala Featured in I-4 Business Magazine (March 2016) “Florida Companies to Watch” Award (2011) Enjoys reading music and practicing playing the flute, playing golf, yoga and physical fitness, preparing healthy food at home and serving the community. Certifications • Dartmouth College, Tuck School of Business. Certificate in Building a High Performing Business March, 2014
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Common questions
Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.
Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.
Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.
Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.
All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.
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Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).
It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.
Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.
Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.
$50 • Session
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