Roxie Sarhangi
Roxie Sarhangi

Principal of Roxie PR, Expert In Top Tier Media Placements, Creative Storytelling

About me
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Based in Los Angeles, Roxie PR attracts best-in-class clients and influential tastemakers who are working across the U.S. and internationally. She thrives in shaping creative narratives tailored to specific audiences. Roxie’s dynamic, multi-tiered strategy involves a multitude of platforms for her clients. This includes securing high-profile media placements, fostering business development through key introductions, executing panel opportunities, and positioning brands for sustained success and expansion. A former professional actor, Roxie brings a unique perspective, honing the narrative and storytelling of each brand for a personal, layered, and detailed approach. Her past and present clients include award-winning top interior designers Ryan Saghian, Sophie Goineau, EMI Interiors; influencers such as Natalia Benson; the opening of Marc Selwyn Fine Art Gallery, designed by Frederick Fisher and Partners; and working with global brands such as Bemz and NOMA Collective, among many others. She leads public relations for the Farhang Foundation, a non-profit, non-religious, non-political organization established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. Farhang partners with prestigious institutions in Los Angeles including LACMA, Getty Museum, The Getty Villa, The Broad, Broad Stage, Music Center’s Mark Taper Forum, Craft Contemporary, The Hollywood Bowl and other notable organizations. Standout projects for Farhang include public relations for the monumental, permanent public artwork, The Freedom Sculpture, on Santa Monica Blvd., which garnered over 70,000 attendees at the unveiling; the annual celebration of Nowruz at UCLA attended by over 25,000 visitors yearly; and a cultural event at The Getty Center, featuring the highly regarded Shirin Neshat, alongside other distinguished guests.


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