Senior commercial and technology executive with 18+ years of experience building, scaling, and monetizing advertising, data, and SaaS platforms across AdTech, Retail Media, and Programmatic.
Currently SVP of Sales & Partnerships at OnSpot Data, where I lead enterprise revenue, strategic partnerships, and go-to-market execution for an AI-driven audience intelligence, activation, and attribution platform reaching 95% of U.S. households and enabling deterministic, real-world measurement across digital, CTV, mobile, and DOOH.
Previously Co-Founder and Chief Digital Officer at Enlighten, the first programmatic advertising platform purpose-built for the regulated cannabis industry. I helped conceive, architect, and commercialize the platform, scaling advertising revenue from $10K to $5M in under two years and leading the company through a successful acquisition by Weedmaps, including post-acquisition integration, revenue alignment, and product transition. I have been directly involved in multiple acquisitions, working across M&A strategy, diligence, and integration.
Former SVP of Enterprise Sales at Weedmaps and VP at Whistle Sports and UberMedia. At UberMedia, I drove over $86M in revenue and strategic partnerships, expanding enterprise relationships and accelerating programmatic and data growth. Across leadership roles, I have built and scaled revenue organizations, launched new products, and delivered sustained growth, including 25%+ annual new customer acquisition and 30%+ expansion within existing accounts.
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What I Advise On
✔️ Starting and scaling companies from $0 to meaningful revenue
✔️ Building and leading enterprise sales and partnerships teams
✔️ Go-to-market strategy and revenue architecture
✔️ Programmatic advertising, data strategy, and measurement
✔️ Commercializing new technology products and platforms
✔️ Mergers & acquisitions, including growth strategy, diligence, and post-acquisition integration
✔️ Navigating regulated and emerging markets, including cannabis
✔️ Agency and enterprise client strategy and relationship development
✔️ Driving predictable, repeatable revenue growth
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I am passionate about sharing practical insights on sales leadership, entrepreneurship, M&A, and technology product launches, and helping businesses turn strong products into scalable, measurable revenue engines. I value thoughtful conversations with founders, executives, and operators. Let’s connect.