About me
Executive social media leader and operator with success in driving integrated marketing strategy and execution for Fortune 50 companies across tech (Verizon), beauty (Kiehl’s), sports (GoPro), and consumer packaged goods (Kimberly-Clark, ConAgra Foods).
15+ years at the intersection of culture, commerce and community. I believe that brands thrive when they’re tapped into the zeitgeist.
Led the strategy and execution for Verizon social campaigns that delivered 14 industry-first moments at Super Bowl 3x, Cannes 2x, Oscars 3x, Game Awards 2x, Grammys 3x, World Cup 1x. Activated a $1B sponsorship portfolio that reinforced Verizon value props and achieved +20% new audience social growth (NFL, Disney, Hulu, LiveNation, IndyCar, Riot Games, Epic Games, Apple, Google).
Oversaw global brand including social, influencer, creative, retail and experiential for Kiehl’s 67 global markets / geos. Would love to rabbit hole with you on all things skincare.
Built a GoPro global community of 30M and defined social approach for GTM campaigns including all Tier 1 product moments such as the HERO5 and first Karma Drone, which continues to be the most viewed GoPro video of all time – 35M views.
I’m passionate about female founders and furthering women in sports. I’m a former Big Ten D1 athlete (soccer at Northwestern University) and this has informed my leadership approach and how I have successfully led peak performance teams.
I love connecting with founders, small biz owners and marketing leaders who are looking for social marketing help and how to navigate the current landscape.
I’m here to share all of my learnings and tap into my deep network to connect you with even more resources.
Look forward to connecting!
What I can advise on:
· Transforming your small / medium / large social organizations
· Current POVs on social / digital marketing landscape and what not to do
· How to tap into the creator economy
· Org design (Social Media, Editorial, Influencer, Creative)
· Leadership principles for building and running a peak performance team
· Social channel strategy and KPIs
· Opening up my network and platform relationships to help you further your goals
· How to structure & negotiate social asks and social deliverables as part of a broader athlete / celeb / brand deal
· The NEW world of community management and how your brand can show up in a meaningful way on social (and how to integrate with your customer support team)
· Building an influencer practice and/or team from scratch (RFPs, selecting agencies, establishing OKRs, developing a brand playbook, creating a brand filter)
· Executive brand presence (C-Suites on social)
· Creating an Advocacy Brand Love platform (social influencers, celebs, current customers and employees)