About me
I help early-stage Founders build brands that win — culturally, commercially, and financially.
As Co-Founder, Board Chairman, and the Former CEO of Jinx, we built one of the fastest-growing premium pet food brands in mass retail, scaling from zero to $100M+ and nationwide distribution (Walmart, Target, PetSmart, Chewy, Amazon), raising $60M+ in primary capital and leading through economic turbulence, board evolutions, founder departures, and multi-channel expansion.
Before Jinx, I helped scale Casper during hyper-growth and IPO preparation, shaping growth strategy and performance marketing in a category-defining moment for DTC. I operate at the intersection of brand, capital, and operational execution, where most early-stage businesses break.
How I work with entrepreneurs:
→ Clarify positioning so they can own a category, not compete in one
→ Architect go-to-market strategies that unlock real momentum
→ Prepare for fundraising with institutional-level precision and materials
→ Navigate board dynamics and investor psychology
→ Build leadership infrastructure that scales with the business
I work best with:
→ Pre-Seed to Series B consumer brands
→ Founders preparing for retail launch or expansion
→ Companies raising strategic institutional capital
→ Brands at an inflection point (pivot, distribution leap, capital event)
My core leverage areas:
✔ Category-defining brand positioning
✔ Retail expansion strategy
✔ Fundraising architecture
✔ Board & governance strategy
✔ Founder leadership development
✔ Capital structure & deal negotiation strategy
Why would you choose me?
I’ve sat in every seat: Founder, CEO, Board Chairman, Operator, Fundraiser, Investor, Advisor. I understand both the emotional weight and the financial math. My approach is direct, strategic, and execution-focused with clarity, momentum, and better decisions.