About me
·Former Chief Digital Officer- Beasley Media Group (local radio media company)
·Former Chief Revenue Officer- SEBPO (media-focused BPO company)
- Extensive executive tenure in digital media, AdTech & advertising ecosystems.
- Built & led digital product development, training, local/national sales, programmatic, desktop/mobile, multi-platform video, native advertising/sponsored content, social media, digital agency, AdOps, analytics & reporting, and creative design teams.
- Deep industry relationships with SSPs/DSPs, DMPs/CPDs, local media and pureplay publishers, AdTech providers, and digital agencies.
- Regular digital media industry event speaker (4-6 speaking engagements annually).
- Current- board member of Local Media Association; former- board member of Dream Local Digital; Executive Committee member of the Local Media Consortium and their DMP, Native, Video, and AdBlocking Committees; Borrell Associates' publisher panel; Quantcast's advisory panel, and other industry bodies.
- IAB Digital Media Sales Certified. Deep experience in video advertising success metrics, viewability, ad fraud (IVT/NHT), ad blocking, programmatic supply/demand, analytics, ad serving,
and creative.
- Extensive executive sales leadership experience- digital media, local media, outsourcing, call center, channel marketing & sales teams- North America & international.
- Expertise in channel strategies & development, pricing strategies, strategic management of client continuous improvement efforts, account penetration/relationship building, partner success, developing & implementing business plans, budgets/forecasts/P&L responsibility (from $25M to $200M+), & all facets of the sales process from prospecting to closing.
- Decade+ experience with salesforce.com- user, administrator, and service provider.
- Well-versed in sales tech stack components such as outreach.io/SalesLoft, gong.io/chorus.ai, DialPad, ZoomInfo, and others.