I have spent 30 years in media and doing a few other bits and pieces. Initially I started a TV distribution company from a barn on a farm, then saw the opportunity and had the idea for The Extreme Sports Channel. Found some fantastic people to back us with a big chunk of money, then had an incredible time running around the world launching it in 68 countries, reaching 100m subscribers and successfully exiting to Liberty Global the owners of F1. Today with an incredible team I am building Wavelength a social-first media company operating at the heart of the creator economy. In today’s fragmented media landscape we help brands, agencies and destinations break through the noise by delivering high-impact social campaigns through authentic storytelling and strategic creator partnerships. We operate a network of brand-led social media channels and creators that reach over 950 million people per month and have a combined audience of over 320 million followers across Facebook, Instagram, YouTube, Snap and TikTok. We cater to specific passion points and niche audiences, driving engagement through daily short-form content, premium long-form formats and live events across adventure travel, action sports, beauty, DIY, craft, e-automotive, tech, and envirotainment. Partnering with social media publishers and leading creators that already have a strong fan base and deep community engagement, we help monetise their reach, supercharge their engagement, increase subscribers, and unlock long-term brand value.
I'm super passionate, enthusiastic and love helping people.
Co Founder and CEO Wavelength, a network of social media channels and social marketing agency with 350m fans, generating over 2.6B annual views. We deliver high-impact social campaigns for brands through storytelling and strategic creator partnerships.
Founder of The Extreme Sports Channel, launched in 60+ countries, $50m exit to Liberty Global.
Advisor and shareholder of Medshr, an award-winning medical network, facilitating peer-to-peer learning to save lives.
Board member and investor in ventures including Extreme Hangout, a climate action platform, and Qiddiya the $10B entertainment city project in Saudi Arabia
Deep expertise in social media marketing and adventure Sports marketing, social media management , growing global brands, scaling on social platforms, and building mission-driven businesses.
Things I can advise on:
✔️ social media management
✔️ Scaling social media audiences
✔️ Content monetization strategies
✔️ Experiential event creation
✔️ adventure sports marketing
✔️ Launching media platforms
✔️ Mission-driven business building
Looking forward to sharing my journey to help you achieve impactful success!